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I, J. Money, only claim the thoughts from my head. I am NOT a professional finance'er, banker, CPA, or anything of that sort. Please seek a professional for any "real" advice. For more info, please check out my disclosure page. That is all - enjoy!

Thursday, April 17, 2008

Talk about niche marketing.

ninja advOMG this is hilarious!!! I've seen pics like this around, but NEVER in a million years did i expect to find it in any form of marketing, especially promoting LIFE INSURANCE?!

W-O-W. Seriously, they are insane.

On the flip side, at least i found it on Readexpress.com (a mini-paper from The Washington Post crew for a quick read). It's pretty obvious they're aiming for the younger generation, and i bet they'll even catch a few of those older ones trying to be "hip".

I mean, i don't blame them for trying. Anything "ninja" is super trendy, and these days even extremely viral. $hit, i'm talking about it right now and spreading it even further!

I guess i just can't take the ad seriously. Or should i say the actual company being promoted by it...i know NOTHING at all about the company itself, it can very well be legit, but it just reeks of a fly-by-night organization to me. Oh well, it sure did make for a good laugh :)

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6 Comments:

Blogger Ginger said...

Ahahahah, I love this ad! Thanks for posting!

It's super effective... I'll bet a lot of people will click on it just for the hell of it. I love it when companies are willing to laugh at themselves and poke fun.

April 17, 2008 10:44 AM  
Blogger SavingDiva said...

I love it! :) I definitely have to forward this to a few of my coworkers.

April 17, 2008 3:16 PM  
Blogger SavingDiva said...

We have a slight ninja obsession.

April 17, 2008 3:16 PM  
Anonymous Mrs. Micah said...

Lol. Of course, they probably told an ad agency to make something that would appeal to younger generations and make them want to buy life insurance. Still, it's hard to take it too seriously... :-p

April 17, 2008 4:08 PM  
Blogger krystalatwork said...

Awesome ad! :)

April 17, 2008 4:14 PM  
Blogger J. Savings said...

Ninjas unite!

April 17, 2008 7:42 PM  

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