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Last Box of Books Giveaway: Business & Marketing

by J. Money on Friday, May 24, 2013

business books and baby

You know, it just occurred to me that it might cost a pretty penny to ship all these heavy ass books to you winners! Haha… oh well… what are bloggers for? :)

Speaking of winners, before we go and launch our last box giveaway here, let me go and pick the two from last week’s boxes before I forget. Hold please…

Okay, back! The winners of last week’s book giveaways are… dum dum dee dumm….

Congrats guys! Pass me along your mailing address (email it to me, don’t put it in the comments for all to stalk you!) and I’ll mail it out over the next handful of days.

Now, back to today’s new – and last – box of books to be given out… Some of them I’ve absolutely loved, and others I couldn’t get past page 3. But I’ll leave it up to you to figure out which is which ;) I’m sure most of you have more of an attention span than I do anyways, so you’d probably get into them well enough to at least pull a few goodies out before throwing them away donating them to their next owner.

Here’s what we’ve got (all blurbs from Amazon):

  1. A Whole New Mind by Daniel Pink — “The future belongs to a different kind of person with a different kind of mind: artists, inventors, storytellers-creative and holistic “right-brain” thinkers whose abilities mark the fault line between who gets ahead and who doesn’t.”
  2. Unmarketing, by Scott Stratten — “For generations, marketing has been hypocritical. We’ve been taught to market to others in ways we hate being marketed to (cold-calling, flyers, ads, etc.). So why do we still keep trying the same stale marketing moves?”
  3. Tribes by Seth Godin — “A tribe is any group of people, large or small, who are connected to one another, a leader, and an idea. For millions of years, humans have been seeking out tribes, be they religious, ethnic, economic, political, or even musical (think of the Deadheads). It’s our nature.”
  4. The Dip by Seth Godin — “The old saying is wrong—winners do quit, and quitters do win.  Every new project (or job, or hobby, or company) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point—really hard, and not much fun at all.  And then you find yourself asking if the goal is even worth the hassle. Maybe you’re in a Dip—a temporary setback that will get better if you keep pushing. But maybe it’s really a Cul-de-Sac, which will never get better, no matter how hard you try.”
  5. The Power of Small by Linda Kaplan Thaler and Robin Koval — “Our smallest actions and gestures often have outsized impact on our biggest goals… Did you double-check that presentation one last time, or hold the elevator for a stranger? Going that extra inch – whether with a client, customer, family member, or friend – speaks volumes to others about our talent, personality, and motivations. After all, if we can’t take care of the small details, how can we be counted on to deliver when it really matters?”
  6. Rules for Revolutionaries by Guy Kawasaki — “Guy Kawasaki, CEO of garage.com and former chief evangelist of Apple Computer, Inc., presents his manifesto for world-changing innovation, using his battle-tested lessons to help revolutionaries become visionaries.”
  7. How to Self-Destruct by Jason Seiden — “You say, I want to make it to the top! I say, Why would you want that? That kind of success requires personal growth. Personal growth is difficult, stressful, and risky… How about an alternative form of success that requires no practice, no soul-searching, and no behavioral change whatsoever? … It’s called self-destruction, and you’re probably already familiar with it. But do you know how to achieve it?”
  8. Trust Agents by Chris Brogan and Julien Smith — “Today’s online influencers are Web natives who trade in trust, reputation, and relationships, using social media to accrue the influence that builds up or brings down businesses online. In Trust Agents, two social media veterans show you how to tap into the power of social networks to build your brand’s influence, reputation, and, of course, profits.”
  9. Ignore Everybody: and 39 Other Keys to Creativity by Hugh MacLeod — “When Hugh MacLeod was a struggling young copywriter living in a YMCA, he started to doodle on the backs of business cards while sitting at a bar. Those cartoons eventually led to a popular blog-gapingvoid.com-and a reputation for pithy insight and humor, in both words and pictures.MacLeod has opinions on everything from marketing to the meaning of life, but one of his main subjects is creativity. How do new ideas emerge in a cynical, risk-averse world? Where does inspiration come from? What does it take to make a living as a creative person?”
  10. The World According to Twitter by David Pogue — “The wit and wisdom of the Twittersphere captured in a hilarious, occasionally poignant, and often useful collection of hand-picked tweets.”
  11. Twitter Power by Joel Comm — “Joel Comm is an entrepreneur, NY Times bestselling author, and new media innovator. An expert on harnessing the power of social media and mobile applications to expand your brand’s reach and engage in active relationship marketing, Joel is a sought-after public speaker who leaves his audience inspired, entertained, and armed with strategic tools to create a new media campaign that will explode their business.”
  12. The New Community Rules: Marketing on The Social Web by Tamar Weinberg — “Blogs, networking sites, and other examples of the social web provide businesses with a largely untapped marketing channel for products and services. But how do you take advantage of them? With The New Community Rules, you’ll understand how social web technologies work, and learn the most practical and effective ways to reach people who frequent these sites.”

I literally didn’t even open up those last 5 books – probably a good reason to give them away ;)

Okay – want them? You get the WHOLE BOX so only enter if you’re cool with that, okay? Can’t split them up and mail out separately I’m afraid, it would take me all week :( (And cost me even more of my pretty pennies!)

Answer this in the comments below:

What is your favorite business or marketing tip? (If you don’t have one, tell us a financial one instead)

Drop it down below and you’ll be entered. I’ll pick a winner this Sunday, May 26th, and that shall be the last of my books to be given out… and to think it’s only 1/1,000th of those we own, yikes.

Happy Friday, y’all!


{ 64 comments… read them below or add one }

1 guest May 24, 2013 at 6:03 am

Financial tip: save the money you save. What this means is, if you shop around for a better deal on something you have to buy and you “save $10″ on it, actually move that $10 into a separate savings or investment vehicle. Really save the money you save. You were about to spend it anyway, so you won’t miss it.

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2 Free Money Minute May 24, 2013 at 6:17 am

I am going to go with a financial tip also. Stay out of debt! You will never build wealth if you use debt as a crutch. Don’t we all want to build wealth!

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3 Lindsey May 24, 2013 at 6:33 am

Best tip: Eat the fish and leave the bones. What does that mean? Well, when you have fish (or any sort of meat with bones in it), you want the good stuff – the meat. You don’t need the bones – they’ll choke you and that’s not the good stuff. The bones can slow you down. If you apply this concept to business, relationships, money and life – when you work, meet others in your area of business, read, work through budgets, etc. take what applies to you, is important and you find means something – that’s the meat (the good stuff!). Leave the stuff that doesn’t apply or work for your situation to the side – the bones. Eat the fish…and leave the bones. Take all you can out of your meetings, interactions, reading, budgeting, etc. but the other stuff (petty or just doesn’t work) to the side – it’s the bones! It’s amazing how if you apply this concept in your daily life in so many situations you get MORE out of work, relationships, etc.

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4 J. Money May 24, 2013 at 4:19 pm

Love that!!! Hadn’t heard it before but I’m really liking it – thanks :)

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5 KimD May 24, 2013 at 6:52 am

My fav tip/principle – sunk costs don’t factor in to current financial decision. Emotion attachment to past investments shouldn’t be a basis for a decision. To decide whether or not to continue on a current investment path, you need to look at expected future returns. Hard to apply a lot of the time, because we do get emotionally invested, but I really love this one :)

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6 Lance @ Money Life and More May 24, 2013 at 7:16 am

My favorite tip? Get started yesterday! Don’t wait!

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7 Tony May 24, 2013 at 7:20 am

A whole new mind by Daniel Pink. My best tip that was ever given to me was, ” Don’t forget the personal connection with your clients.” Each client wants to feel just as important as the next if not more.

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8 SB May 24, 2013 at 7:57 am

Favorite financial tip: Pay more than the minimum on everything – credit cards, mortgages, car payments, etc. It really makes a difference!

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9 Life [Comma] Etc May 24, 2013 at 8:04 am

Ooh dang, I want this box! I applied for Seth’s internship and I feel like even if I don’t get in, doing all that reading this summer might be just as good!

Business AND marketing tip (because I’m that good): Listen and understand before your provide your commentary. Whether you’re talking to a prospective client, a current client, a boss, or a coworker, YOU end up looking like the one in charge when you quietly evaluate all you have heard before weighing in. It also creates a calming atmosphere in the meeting, so everyone feels safe and official.

Good luck everybody!

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10 Jim May 24, 2013 at 8:15 am

The biggest tip I can say is always be true to self. If you aren’t your customers/clients will know, and gaining their trust after betraying it is always harder.

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11 chung May 24, 2013 at 8:20 am

Financial tip: if you need to buy a new car, start the quote inquiry online to different dealer to ask for their best price. Do as much of the haggling online before you go as you get better price that way.

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12 Terry May 24, 2013 at 8:23 am

I like to try to use it in business… I love Will Smith’s idea of being willing to die on a treadmill to beat out everyone else…

“The only thing that I see that is distinctly different about me is I’m not afraid to die on a treadmill. I will not be out-worked, period. You might have more talent than me, you might be smarter than me, you might be sexier than me, you might be all of those things you got it on me in nine categories. But if we get on the treadmill together, there’s two things: You’re getting off first, or I’m going to die. It’s really that simple, right?”

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13 J. Money May 24, 2013 at 4:26 pm

Nice! Haven’t heard that one before, but damn does that say something :)

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14 Thomas @ MADD Finances May 24, 2013 at 8:29 am

Hmm I have a few business/marketing tips: Know your worth don’t think you need to be the cheap to get clientele.

Be everywhere – Pat Flynn. If you want to market your site or product you need to be on Youtube, guest posting, commenting etc so people know you and your product.

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15 Andrea @ take a smart step May 24, 2013 at 8:31 am

My favorite business tip is to keep going with your marketing even when you are sick of it. You will feel it is old way before your customers ever even notice it!

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16 Jay May 24, 2013 at 8:32 am

Business Tip: Query your customer base who is approaching some sort of limit (If you have tiered plans, or something similar) and e-mail them an upsell offer with a 12 month discount. The conversion on these types of e-mails is astounding!

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17 J. Money May 24, 2013 at 4:27 pm

Really?? It seems you talk with experience – thx!

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18 Cedes May 24, 2013 at 8:39 am

Financial tip? Start saving in your retirement accounts early! I wish I would have done that at my first job, I would have substantially more money in there at this point. UGH!

Side note: When you take these to the post office (if you are shipping USPS) tell them they are books and they will ship them “Media Mail” it’s a little less expensive then the standard rate. Will save you a little bit of dough!

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19 J. Money May 24, 2013 at 4:28 pm

Yes! okay, thanks – I will :)

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20 Samantha May 24, 2013 at 9:15 am

Business tip: when its your business, you are allowed to turn some clients away. If you just know they are going to PITAs, or you absolutely hated working with them the last time, you have the option to say no. This will open you up to people you actually like working for!

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21 Chelsey Hochmuth May 24, 2013 at 9:38 am

My favorite financial tip is to lay out all your monthly expenses and start an emergency savings accounts to cover those costs. You never know what can happen and it feels great to be prepared.

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22 Alyssa Peterson May 24, 2013 at 9:59 am

Favorite financial tip: Budget! Something so simple can really help with all the other financial aspects (saving, retirement, paying down debt).

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23 garryo May 24, 2013 at 10:11 am

everybody wants your money

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24 Carla May 24, 2013 at 10:37 am

Business tip: respect your employees as much as, or more than, your customers. Good people make a good business.

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25 Joel @ SaveOutsidetheBox May 24, 2013 at 10:53 am

A tip for you J – ship via media mail. By far the cheapest way to ship books. It takes them a few days longer to get there but it’ll probably only cost you $6 to ship all of those.

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26 Sarah Rabalais Clement May 24, 2013 at 10:58 am

Be clever but not contrived. Speak honestly with your clients and the public. They will appreciate your honesty and trust the brand.

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27 merri matalon May 24, 2013 at 11:01 am

Use coupons and read store circulars every week. Combine sales and manufacturers coupons to save money. Use loyalty cards for store savings also.

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28 Betsy May 24, 2013 at 11:04 am

Just recently found your blog — loving it.

Business Advice — treat people like you would want to be treated.

And, I’ll toss in a financial one too…. understand where your money is, and don’t put your money in things you don’t really understand, simply because a financial advisor/or some one on tv, the paper etc suggests it.

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29 J. Money May 24, 2013 at 4:29 pm

glad you’re enjoying the blog so far :) have a great weekend over there!

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30 Cassi May 24, 2013 at 11:10 am

I have a financial tip. Somebody mentioned this already, but I’m going to second it and expand on it. When you buy something at a discount, actually save the money. Or, if you find yourself with unexpected income, save that money. I don’t have a separate account or anything, but I keep track of it in a spreadsheet. At the end of every month, I use that “found” or saved money to make an extra student loan payment. Key word: extra.

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31 David Hunter May 24, 2013 at 11:13 am

The tip I’m about to share with you is not just a business / marketing tip, but an all around life tip. This tip is worth gazillions of dollars, but I’m going to give it to all of you sexy readers for FREE… Ready?

“You don’t get what you don’t ask for.” I live my life based on this. I’d like to take credit for it but I can’t. My sister worked with the greatest Direct-Response Marketing guru… Dan Kennedy. He told her that and she told me. It has changed my life and it will change yours too!

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32 J. Money May 24, 2013 at 4:30 pm

Agreed!! A most excellent one my friend, thx for the reminder.

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33 Zach May 24, 2013 at 11:21 am

“keep my eye on the prize, don’t lose sight of the bigger picture, enjoy the experience and soak in all you can”

Business/life/fitness/relationship/financial/marketing – doesn’t matter – this advice applies

Keep your eye on the prize. What is your prize? Why do you do what you do? Answer that question, and keep your eye on that answer.

Don’t lose sight of the bigger picture. We get stuck trying to look at things at such a granula level, we need to never lose sight of the bigger picture.

Enjoy the experience. Cars, houses, jobs, money and all that doesn’t matter – then what does? Your experiences. Your life experiences is what matters, so you may as well enjoy every single one and every single moment – no matter what you are doing.

Soak in all you can. Don’t miss the small moments. Life is about experiences. Experience a hug from our wife. Experience a kiss from your daughter. Experience a good story from your grandpapa. Enjoy a lunch with your mother. Enjoy a drink with a good friend. Soak in all you can of life, because at some point, all these experiences will be gone in some form. No bad day at the office, in the business, or anything else should shake you. Enjoy the ride.

A mentor of mine told me this and it has stuck with me for whatever I am doing…

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34 J. Money May 24, 2013 at 4:31 pm

You put a lot of time into that comment! Haha… for that alone I hope you win ;)

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35 Michelle Snow May 24, 2013 at 11:29 am

My best financial tip is to stack coupons on top of buying stuff on sale, then put the money you just saved into your savings.

Definitely send those books media mail – it’ll save you a bunch on postage. =)

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36 Shafi May 24, 2013 at 11:52 am

Live a simple life like our forefathers did. Take greed out of your financial life.

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37 Larry Paquette May 24, 2013 at 12:18 pm

Here is a little financial tip I use to tuck away extra money on top of what I already allocate for savings. Every time I break a 5, 10 or 20 dollar bill and get back any 1′s for change I check to see what Letter is on the bill. Every one with letter L (I chose this for my name Larry) gets put into an envelope and at the end of each month gets deposited in savings account.

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38 J. Money May 24, 2013 at 4:32 pm

HAH! That is awesome!! haha.. Love that :)

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39 William May 24, 2013 at 12:48 pm

Utilize technology to streamline your finances! Use automatic bill paying options, automatic transactions to savings and retirement, and services like Mint.com to take the stress out of money management. I use Mint.com like my command center to see where my money is going and to analyze my spending, saving, and investment habits. Being conscious of your spending is the first step in accountability.

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40 Katie Lake May 24, 2013 at 1:12 pm

My favorite tip is “know when to be quiet”. Also, always write (handwritten) thank you notes.

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41 J. Money May 24, 2013 at 4:31 pm

Yes and YES!

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42 Kay May 27, 2013 at 11:11 am

I love both! Esp,. the “Know when to be quiet”. Thanks for sharing that.

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43 Christine aka Teeny Green May 24, 2013 at 1:59 pm

Financial Tip: Do a little bit at a time so you don’t overwhelm yourself! The important thing is to start but you don’t have to do everything at once.

And a tip for you…use media mail at the USPS. It’ll save you tons on the shipping! But don’t put anything in the box other than the books and shipping materials. Not even a letter! They sometimes x-ray the packages to make sure that you really qualify for media mail.

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44 lance May 24, 2013 at 2:52 pm

The best finance tip I have is, be yourself don’t be a follower do what you want to do in investing. It’s your investment and no one else’s.

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45 Rebecca May 24, 2013 at 2:55 pm

Business Tip: Have a good accountant.

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46 Rosemary May 24, 2013 at 3:40 pm

My business tip is to treat people with respect. If I go to your business and if I notice that other customers or employees are not treated respectfully, I usually don’t return.

My financial tip is to think about paying for what you are charging it instead of thinking that I have so many days or months to come up with the money to pay it off.

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47 SavvyFinancialLatina May 24, 2013 at 3:49 pm

Don’t give up. Frustrations are challenges that turn into opportunities.

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48 Kelli May 24, 2013 at 4:16 pm

Financial tip: start saving as early as possible in life and never stop! I wish I’d been smarter about money when I was younger.

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49 Anthony Barnes May 24, 2013 at 4:39 pm

Don’t get into debt and Pay cash for everything that you can

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50 marybeth May 24, 2013 at 4:40 pm

I work on social media initiatives for my day job and these are relevant to much of what I work on.

My tip is to go with the flow when there are organizational changes.

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51 Kate May 24, 2013 at 5:20 pm

I always say my best financial tip is “don’t spend money you don’t have and don’t waste your money on stupid stuff.” It’s true.

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52 Mel May 24, 2013 at 6:37 pm

SERIOUSLY, I won!?!?!? WOOHOO!!! I’m so excited!!!! All I’ve been reading are leadership and brain science books lately – this will be a definite welcome change (nerd alert)! Thanks Money!

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53 J. Money May 25, 2013 at 9:33 am

haha… congrats my friend – glad they’re going to a great home! :)

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54 Martin May 24, 2013 at 7:16 pm

I like the point on hand-written notes. I made a point last year to send my friends hand-written cards.

Marketing advice: don’t worry about the masses. Do something so awesome that even if only one person reads your blog, they’re going to want to share it with someone.

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55 Bryan May 24, 2013 at 8:45 pm

Marketing advice: people respond to authenticity. Don’t be fake.

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56 Jonathan Watson May 24, 2013 at 10:06 pm

My favorite marketing tip: People follow men. Learn to market your organization’s leaders.

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57 Kelsey J. May 24, 2013 at 10:11 pm

My favorite piece of smb marketing advice is to “think like your customer”, meaning what would they want?

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58 Dana May 24, 2013 at 10:41 pm

Marketing: Don’t stop moving.
Financial: Don’t stop moving.

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59 Ashley May 26, 2013 at 3:59 pm

Know your market!

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60 Debra K May 26, 2013 at 8:42 pm

My favorite financial tip is to allow for fun in your budget. I would be so burnt out from paying off debt if we didn’t go out on occasion!

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61 Hannah G May 27, 2013 at 12:35 am

I’m in college and still learning about the world of business and marketing, but my tip is pretty simple: be kind. I think people forget sometimes that we’re all trying to achieve to similar goals and the business world could use some more kindness. All of those books look amazing and I would love to read them. I’m always trying to learn and grow!

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62 Kay May 27, 2013 at 11:22 am

My favorite business or marketing tip:

Don’t just talk about your product/idea that you are looking to sell. Tell the people your story, why you are doing what you are doing. If they see something, anything good in that, they will be able to connect with you at a deeper level and will buy your product, ideas, proposal.. ..whatever it is that you want them to buy.

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63 Tracy McLachlan May 27, 2013 at 6:09 pm

Good customer service. Trumps. Every time.

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64 J. Money May 28, 2013 at 5:59 pm

***GIVEWAWAY OVER***

The winner is…. TONY! Congrats dude, look for an email out from me shortly :)
Thanks for participating everyone, I’m sure I’ll have more stuff to give out later too.

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