HOLY. CRAP. This is the craziest, yet most brilliant, branding strategy yet! Literally! Haha… get a tattoo of your favorite designer and receive 20% off for life. Not too shabby for some outside the box thinkin’ ;) (Although 20% does seem pretty low, ya gotta at least start around 50% for it to be fair)
Imagine if other brands started following suit? People walking around with big McDonald’s arches on their backs, or Starbucks logos on their foreheads? haha… we’d turn into a sea of walking billboards :) A sea with a lot more money in our pockets too! Except it would take a handful of purchases to even break even with the costs of the tattoo, to begin with. And if the company ever shuts down? Shooooooooot…
Check out these terms & conditions:
*Tattoo must be permanent and provided by a professional third-party tattoo artist operating in accordance with applicable laws. Multiple tattoos does not entitle the consumer to more than one 20% discount.
Hahhaa.. if you have the balls to get ONE, might as well try and game the system, right?! Get 4 itty bitty ones and grab 80% for life! Too bad they caught on to you ;) I’m wondering if it matters *where* the tattoo is on your body too? Cuz I mean if you’re hiding it, it really doesn’t help market the brand anyways. And I’d imagine 9 times out of 10 that’s gonna be the case, right?
But again, I gotta give Ecko some credit for really connecting to their hardcore loyal fans. The only people who are crazy enough to get these tattoos would probably do so for free anyways. So now he’s rewarding these loyal customers of his, as well as planting the seeds for future fans to come. It’s not all that crazy if you stop and think about it. Do you know how many people have bands tattooed on them? Or celebrities/cartoon characters? Shoot, people even get car symbols inked all over their body! At 20% off all future Cadillacs, I’d be tempted myself ;)
In fact, let me think about that for a hot second… there’s no way I’d ever get Ecko tatted up since I don’t relate to them at all (and I sure as hell don’t want a rhinoceros on my body) but I have to admit I’d stop and consider some others. But only those organizations I truly 100% believe in. Maybe like these guys?
- USAA – Probably the LAST company to ever even consider this, but I’m pretty sure I’d slap that eagle logo on me for the right price. Maybe for like $100/month? :) Not gonna do it for some paltry discounts, but for an additional revenue stream I’d be extremely tempted to bite. I’d even put it somewhere visible too! (You hear that USAA?)
- Love Drop – Cheating, I know, since it’s my own organization, but it’s something I’ve actually already considered. Our heart logo to me represents much more than our current project, so even if it ever stopped down the road it would be a nice reminder to keep paying it forward. Something I def. need reminding at times!
- Cadillac? – Upon further review, I don’t think I’d actually do that one, haha… I wanna be a Benz guy down the road anyways ;)
So obviously not many options for me to get some lifetime savings going anytime soon, but it is making me want to get another tattoo again. It’s been 10 years since my last one (and only one, really), and I’ve been getting antsier and antsier as the months go by. So if anyone has any sparrows in their branding, let me know! Haha…
What do you guys think about all this? Would you ever jump on board for some major deals like that? What if we upped it to 50-75% off? I bet some of you would do it for the right brand. Share ’em in the comments below and maybe you’ll get seen and become their first test case!
PS: Legal tells me to tell you to not listen to me :) So think before you brand!
UPDATE: Here’s another place doing the same thing, except for 25%: Melt Bar & Grille (Thx for the info Jenn & Jen (coincidence?))
Jay loves talking about money, collecting coins, blasting hip-hop, and hanging out with his three beautiful boys. You can check out all of his online projects at jmoney.biz. Thanks for reading the blog!